Fresh Step Heavy Duty Social Contest
FREQUENTLY ASKED QUESTIONS
While the Terms and Conditions outline the complete details of this promotion, your question may already be answered below.
- What are the prizes for this contest?
- One (1) First Prize: One prize package consisting of:
- The opportunity to have your Contest Entry featured in an advertisement for Fresh Step's new Heavy Duty Litter, to be displayed on a digital billboard on a rotating basis in Times Square, New York, New York for approximately thirty (30) days, scheduled to take place in May, 2025 (the "Billboard Prize"), a $10,000 check and 1 year's supply of Fresh Step Heavy Duty litter for one cat, defined as one box of 22.5 pound box of litter a month for 12 months. Litter portion of the prize will be shipped in one shipment to winner's home address.
One (1) Third Prize: 1 year's supply of Fresh Step Heavy Duty kitty litter for one cat, defined as one box of 22.5 pound box of litter a month for 12 months. Prize will be shipped in one shipment to winner's home address.
One (1) Fourth Prize: 1 year's supply of Fresh Step Heavy Duty kitty litter for one cat, defined as one box of 22.5 pound box of litter a month for 12 months. Prize will be shipped in one shipment to winner's home address.
See the Terms and Conditions for complete details. - How many times can I enter the contest?
- You may enter one cat, one time on Instagram between 3/3/25 - 4/15/25.
- How many prizes could I win?
- There is a limit of one prize per person.
- How do I enter?
- Take a video of your cat acting sassy, like their sh__ don’t stink. Feature only your cat and keep it under :20.
- Post it to your personal Instagram feed and include #FreshStepContest in the original caption of your post. Then, follow @FreshStep.
- Keep an eye on your Instagram messages for information on finalists and voting around April 22, 2025.
- How are the entries judged?
- Judging Phase and Finalist Requirements: During the Judging Phase, a panel of qualified judges determined by Sponsor in its sole discretion will select the four (4) entrants with the highest-scoring Contest Entries (the "Finalists") from among all eligible Contest Entries based on the following criteria (“Judging Criteria”):
- Cattitude / Sass: The confidence, pride, boldness and sh__ don’t stink attitude that cats demonstrate in their personalities. (50%)
- Entertainment Value / Creativity: Is the content engaging, creative and fun? (40%)
- Quality of Contest Entry: Is the content well-shot, well-lit and high quality? (10%)
- How many cats can I enter?
- As much as we love all our sassy cats, only one can be the crowned the winner of the sassiest cat. To be eligible, be sure to only post one video with your sassiest cat between 3/3/25 - 4/15/25.
- How will I know if I am a finalist in the sassiest cat contest?
- Finalists will be contacted starting on or around April 10, 2025 via direct message from @freshstep on Instagram and will be directed to a secure online claim form and asked provide their name, mailing address and date of birth to confirm eligibility and for prize fulfillment purposes within three (3) days of the date notice or attempted notice is sent.
- How does voting for the sassiest cat work?
- People may vote for the cat they think is the sassiest from April 22, 2025 through April 25, 2025 by commenting on Sponsor’s post on Instagram.
- How will I know if I win the sassiest cat?
- The winner will be contacted on or around April 25, 2025. The winner will be notified via Instagram used to post your cat’s video.
- I think I’m having technical issues. What should I do?
- Sometimes it's a simple thing like updating your browser. Check to be sure that you have a modern version of Chrome, Microsoft Edge, Firefox, or Safari. Also, you may want to check your browser preferences section to be sure JavaScript is enabled. Clearing your cache and cookies also helps in this instance.